I once met an artist who said a picture was not real until you printed it. That is the essence of why this book exists.
These images started as an assignment for Timberland in April 2015, documenting four artists on a classic American road trip. We roughly traced the path of historic Route 66 from Chicago
to Los Angeles. Along the way we hit SXSW in Austin, the desert art oasis of Marfa, Texas, an aircraft boneyard in Arizona, the Grand Canyon and Marble Canyon. We finished by swooping into LA in a pair of single-engine propeller planes. We worked with a very limited crew in order to achieve intimate and personal results. Above and beyond the places we visited, the joys of loud music and highway speeds, the vast beauty of the American landscape, we experienced amazing moments on the road.
In the end, the client used only a small percentage of the material. Since the project had been so magical, I felt compelled to do something with these remarkable images on a personal level, to print them — to make them real.
- Thomas Hoeffgen